Unlocking new clients for Noyo by digitizing a manual process

Unlocking new clients for Noyo by digitizing a manual process

This tool makes mapping really easy, even if you don’t understand all the carrier codes.

This tool makes mapping really easy, even if you don’t understand all the carrier codes.

This tool makes mapping really easy, even if you don’t understand all the carrier codes.

Sabrina Comins, Decisely

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Impact

Impact

Creating a UI for mapping group structures allowed two new ben-admin clients to manage their enrollments with Noyo.

Challenge

Challenge

Smaller ben-admin platforms tend to rely on a complex spreadsheet to manually map their members into insurance carrier codes for billing. This process is not compatible with Noyo's API, it's time-consuming, and it's costly for the ben-admins.

My role

My role

As the Design Lead, I:

  • Led research workshop sessions

  • Conducted usability testing sessions

  • Created all our mockups and prototypes in Figma

  • Collaborated with engineers & product managers

Overview

Overview

Category

0-to-1 Design

Role

Design lead

Methods

Research, usability testing, interaction design, prototyping

Type

Web app

Process

Process

Discovery & Research

Discovery & Research

I held several workshops with key stakeholders to understand the mapping process, and to see in their own words (and drawings) what an ideal mapping tool might include. I learned that the process involved custom variables and conditionals, required a lot of copy and pasting in a manual spreadsheet, and that other data sources often had to be referenced for more context.

Usability testing

Usability testing

After learning about the needs of the tool, I built a clickable prototype and held usability sessions to test it out with internal and external stakeholders. 100% of the users I tested were able to complete the mapping accurately with minimal assistance, even those who were new to the concept of mapping.

Solution

Solution

I designed a rules-based UI within the Noyo dashboard. Clients are able to easily manage their data mappings in a way that is compatible with Noyo's main offering, the API.

Key findings from discovery

  • The mapping process had “rules” that used custom variables and conditionals. It seemed a lot like coding.

  • There was a lot of redundant manual copy and pasting in their spreadsheets

  • If you didn’t know the specifics of the insurance carrier codes, creating rules to map to them was a lot more difficult.

Usability testing results

  • 100% of participants were able to complete the mappings accurately.

  • Some rules needed to be weighted higher than others, so we ended up adding a priority indicator.

  • We needed a catch-all rule so that any members not captured by a rule would still land in a carrier category

  • The split-screen view was working well, allowing participants to scroll each side as needed to scan, reference, and compare data.

  • Providing more information about carrier codes was helpful for those who didn’t know anything about the codes, and allowed even users who knew nothing about mapping to confidently create accurate rules.

Insights from this project

Insights from this project

Providing context at the right time and place gives users direction and confidence.

Providing context at the right time and place gives users direction and confidence.

Adding information about the insurance billing codes (like member types, locations, and other data) enabled the users to make rules that would put the right people in the right billing codes. It mattered much less how experienced they were with mapping, or how much they knew about the insurance carrier codes - the contextual details paved the way.

Rule-building lets users "code" without actually needing to know how to code.

Rule-building lets users "code" without actually needing to know how to code.

During our workshop sessions, I observed that our users were essentially coding to categorize data, but using a spreadsheet. We needed a way for them to be able to effectively write code in the UI, but more efficiently than their spreadsheets.

Not testing assumptions is dangerous.

Not testing assumptions is dangerous.

One of the assumptions at the beginning of the project was that users would not need a UI to populate their dropdowns, since they would be able to use the API to do that. So I did not test that part.

However, when we actually onboarded them, we realized that they were unable to use the API, and we had to quickly figure out a workaround for them.

Final designs

Final designs

Want to connect?

Want to connect?

Want to connect?